Since the launch of all these new GTLDS which many have failed everyone still knows co.uk as the domain for the UK and anyone that has a global company that operates in the UK should own one.
As i always say : Having a premium domain name is the equivalent of buying the best shop on the best street with the best foot traffic
We see plenty of companies trying to avoid paying a premium price for a domain and launching on a new GTLD which is always a big mistake if your a company looking for advise we can help but we charge for all our services.