Since being involved into domain names for many years we have heard so many great stories with people that invested in a premium domain to beat the get ahead and stand out we always see a company spending £20,000 on a logo or a website but to then host it on a poor domain name.
If you run a api company for example in the UK why look silly using a-p-i.co.uk when you can buy api.co.uk makes sense once purchased its yours to keep and is a much better investment its the same with people wasting thousands a week, month on google ads when having the correct domain name the traffic is coming to you daily.
If you looking to step up and upgrade your domain name get in touch.